Ethos, pathos, and logos | rhetoric | the nature of writing

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Ethos, Pathos, and Logos are the three musketeers of rhetoric! Together they help you persuade your audience that you are a credible author (ethos), that your argument is logical (logos), and that their emotional needs are met (pathos).

In this introduction we'll pay special attention to specific examples, including letters to the editor, billboards, and advertising.

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